NWTF achieving conservation milestones thanks to support of Johnny Morris, Bass Pro Shops in 2017


EDGEFIELD, S.C. — The National Wild Turkey Federation (NWTF) is grateful for the friendship and financial contributions of longtime supporter Johnny Morris, founder and CEO of Bass Pro Shops, whose efforts to help Save the Habitat. Save the Hunt. are felt across the nation.

Morris, a noted conservationist and passionate sportsman, understands the importance of conserving the wild turkey and preserving our hunting heritage. His recent completion of payments on a $400,000 pledge made to the NWTF was instrumental in helping the organization conserve or enhance more than two million acres and open an additional 441,000 acres since launching Save the Habitat. Save the Hunt. five years ago. The pledge also cements Morris as the largest individual donor to the conservation organization.

“We are so grateful to Johnny for his dedication to conservation of wildlife and habitat, as well as the future of hunting,” said NWTF CEO Becky Humphries. “A conservationist in the purest form of the word, Johnny, like our members, lives and breathes this mission, and we could not save the habitat and the hunt without his generosity and continued support.”

In addition to his personal donations, Morris’ Bass Pro Shops contributes to the NWTF throughout the year. The Bass Pro Shops promotional card program, through which each new NWTF member receives a $25 Bass Pro gift card, has helped the NWTF grow its volunteer base committed to advancing the Save the Habitat. Save the Hunt. initiative.

Morris also encourages Bass Pro customers to support the NWTF mission through roundup months at all Bass Pro locations. Customers can opt to round their final purchase amount up to the nearest dollar. These donations, paired with Bass Pro matching 50 percent of the total, directly benefit the NWTF, helping put boots-on-the-ground for habitat work and increasing hunter recruitment efforts.

The generosity of Johnny Morris even extends to the racetrack. Again in 2017, Morris and Bass Pro Shops donated space on the racecar of Jamie McMurray to NWTF, raising awareness for the organization’s mission. The 2017 Monster Energy Cup Series spring race at Bristol served as the seventh time McMurray piloted the No. 1 Chevrolet SS with special Bass Pro Shops/NWTF branding.

At the onset of the Save the Habitat. Save the Hunt. national 10-year initiative, the NWTF committed to conserve or enhance four million acres of critical wildlife habitat, recruit 1.5 million hunters and open access to 500,000 additional acres of hunting land. Now five years in, the NWTF has conserved or enhanced, 2,276,231 acres, recruited 980,196 hunters and opened access to 440,983 acres. Without the support of our members, volunteers and donors such as Morris, the success of the initiative would be in question.

About the National Wild Turkey Federation
When the National Wild Turkey Federation was founded in 1973, there were about 1.3 million wild turkeys in North America. After decades of work, that number hit a historic high of almost 7 million turkeys. To succeed, the NWTF stood behind science-based conservation and hunters’ rights. Today, the NWTF is focused on the future of hunting and conservation through its Save the Habitat. Save the Hunt. initiative – a charge that mobilizes science, fundraising and devoted volunteers to conserve or enhance more than 4 million acres of essential wildlife habitat, recruit at least 1.5 million hunters and open access to 500,000 acres for hunting. For more information, visit NWTF.org.

For more information, contact Pete Muller at (803) 637-7698