TRACKER® Off Road Named Official ATV of National Wild Turkey Federation

8/1/2019

EDGEFIELD, S.C. — The National Wild Turkey Federation (NWTF) has named TRACKER® OFF ROAD vehicles as the official all-terrain vehicle (ATV) of the nation’s leading conservation organization dedicated to wild turkeys.

TRACKER, a world leader in boating for more than 40 years, recently introduced the TRACKER OFF ROAD (www.trackeroffroad.com) brand and a full-range of 14 gas- and electric-powered ATVs, side-by-sides, and personal transportation vehicles (PTVs) offering breakthrough performance, award-winning service and incredible value. TRACKER was founded by Bass Pro Shops® founder Johnny Morris more than 40 years ago.

“Conserving and enhancing the outdoors has been a core value of Bass Pro Shops since the beginning,” said Johnny Morris, a noted conservationist and head of Bass Pro Shops and Cabela’s®, two of the nation’s leading outdoor retailers. “It’s an honor to be named the official ATV for the National Wild Turkey Federation, the country’s foremost authority in quality wild turkey management and conservation.”

In a world where families are increasingly surrounded by screens and digital distractions, TRACKER OFF ROAD is built to connect more Americans to the outdoors and to inspire people to spend more time together in nature. Designed by Americans who are passionate about America’s outdoors in partnership with Textron Specialized Vehicles, Inc., a global leader in innovation and technology, TRACKER OFF ROAD vehicles are built with USA pride at Textron manufacturing facility in Thief River Falls, Minnesota. 

“Our relationship with TRACKER’s new off road brand is a natural fit,” NWTF CEO Becky Humphries said. “The proven visionary leadership of our combined organizations will continue to help maximize our conservation efforts in protecting wild turkeys and their habitats for years to come. We believe, like Johnny, the more opportunities we create for families to enjoy the outdoors the more people will care for the outdoors. We couldn’t ask for a better long-term conservation partner than Bass Pro Shops, Cabela’s and TRACKER.”

When the NWTF was founded in 1973, there were about 1.3 million wild turkeys in North America. After decades of work, that number hit a historic high of almost seven million wild turkeys. To succeed, the NWTF stood behind science-based conservation and hunters' rights. The “NWTF Save the Habitat. Save the Hunt.” initiative is a charge that mobilizes science, fundraising and devoted volunteers to conserve and enhance more than four million acres of essential wildlife habitat, recruit at least 1.5 million hunters and open access to 500,000 acres for hunting. For more information, visit NWTF.org.

Full-range of off road vehicles

The new TRACKER OFF ROAD line includes 14 gas- and electric-powered off road vehicles backed by industry competitive warranties, ranging from six to 24 months, depending upon the specific model. These models include:

• Four ATV models – 90, 300, 570, 700EPS; 
• Six side-by-side models – 500S, EV, 800SX, 800SX Crew, SVX1000, XTR1000; and
• Four personal all-terrain vehicles – LS2, LX4, LX6, LX6 Electric. 

All TRACKER OFF ROAD vehicles combine the outdoor expertise of Bass Pro Shops and Cabela’s with the military engineering expertise of Textron, one of the world’s best-known, multi-industry companies recognized for powerful brands such as Bell, Cessna, Beechcraft, and many others. Designed by Americans who are passionate about America’s outdoors, TRACKER OFF ROAD vehicles are built with USA pride at Textron Specialized Vehicles’ manufacturing facility in Thief River Falls, Minnesota. 

Available at 250+ locations

TRACKER OFF ROAD vehicles are being sold at more than 250 retail locations in the United States alone – the world’s leading independent boat dealer network of select Ranger, Triton, and Tracker, and other independent dealers, as well as at Bass Pro Shops and Cabela’s locations, which host more than 200 million outdoor lovers annually. To find a nearby TRACKER OFF ROAD dealer, visit TRACKEROffRoad.com, where consumers also will find detailed information about each TRACKER Off Road model.

About the National Wild Turkey Federation

When the National Wild Turkey Federation was founded in 1973, there were about 1.3 million wild turkeys in North America. After decades of work, that number hit a historic high of almost 7 million turkeys. To succeed, the NWTF stood behind science-based conservation and hunters’ rights. The NWTF Save the Habitat. Save the Hunt. initiative is a charge that mobilizes science, fundraising and devoted volunteers to raise $1.2 billion to conserve and enhance more than 4 million acres of essential wildlife habitat, recruit at least 1.5 million hunters and open access to 500,000 acres for hunting. For more information, visit NWTF.org.

About Bass Pro Shops

Bass Pro Shops is North America’s premier outdoor and conservation company, recognized by Forbes magazine and the Reputation Institute as one of the most reputable brands in the United States. The company was founded in 1972 by Johnny Morris, a young avid angler who began selling tackle out of his father’s liquor store in Springfield, Missouri. Today, the company provides customers with unmatched offerings spanning premier destination retail, outdoor equipment manufacturing, world-class resort destinations and more. In 2017, Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service including TRACKER’s No Haggle, No Hassle® pricing, which affords customers the same nationally advertised price regardless of where a TRACKER is purchased. Bass Pro Shops also operates White River Marine Group, offering an unsurpassed collection of industry-leading boat brands, and Big Cedar Lodge, America’s Premier Wilderness Resort. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is a national leader in protecting habitat and introducing families to the outdoors and has been named by Forbes as “one of America’s Best Employers.”

For more information, contact:
Pete Muller, NWTF, at (803) 637-7698 or pmuller@nwtf.net
Bass Pro Shops, (417) 873-4567 or press@basspro.com
Stephen DuPont, Pocket Hercules, at (612) 435-8315 or Stephen.dupont@pockethercules.com