Get the News Out
The instructors are lined up, the food is planned and everything is ready for this weekend's outreach event.
It feels great to be introducing the outdoors to others, but are you doing everything you can to get the word out? NWTF publications aren't the only avenue for recognizing your chapter for their great work.
In fact, with just a little bit of work and media understanding, you can let your entire community know your chapter's good work.
Here are some hints to make your event shine with media.
Download a pre-event Custom News Release from the NWTF's Web site and fill out the information.
Send the release to your local newspaper or television station at least two weeks before the event.
Follow up with a phone call to see if they received it and to invite them to your event. Explain there will be photo and interviewing opportunities at the event.
Have someone prepared to show them around the event. Have a cart or Bad Boy Buggy to help get them and their equipment around easily. Choose a few participants beforehand that would make good interviews.
If the media does not show up, download a post-event Custom News Release, fill out the information and send it to the media with a photo from the event.
Local media is always looking for area stories to cover, but often don't know about your event. Even if they can't attend, be sure to send them a Custom News Release from the NWTF's Web site. Many papers love local stories they can run easily to fill space in the paper. The easier it is for them, the more likely you'll get some ink.