Women in the Outdoors Magazine Print Advertising

Geared towards women interested in a variety of outdoors sports as well as wildlife and other nature-related topics.

Four Color	1 Time	4 Times
Full Page	$1305	$1045
2/3 Page	$870	$700
1/2 Page	$655	$525
1/3 Page	$435	$350
1/6 Page	$220	$175
Covers	1 Time	4 Times
2nd & 3rd	$1400	$1350
4th	$1680	$1500

Black & White spaces available. Call (803) 637-3106 for quote.

Run any size ad in Turkey Call, Get in the Game, Wheelin' Sportsmen and Women in the Outdoors and receive an additional 25% discount.

Shopping Cart
A business card size ad (3 1/2" x 2") is available in the Shopping Cart section of Women in the Outdoors. Black/White $150 or 4 color $175. No discounts apply.

Classified Display
A classified display ad (2 5/16" x 1 1/8") is available in the Shopping Cart section of Women in the Outdoors. Black/White $75 or 4 color $100. No discounts apply.

Classifieds
A classified ad in the Shopping Cart section of Women in the Outdoors is $1.00 per word with a 15-word minimum. Payment must accompany ad. No discounts apply.

Web site Classifieds
A classified ad on the website is $2.25 per word, with a 15-word minimum. Payment must accompany ad. No discounts apply.

Advertising Closing Dates

Issue	Closing Date	Mailing Date
Winter	November 2	January 17
Spring	February 4	March 20
Summer	April 24	June 19
Fall	June 20	September 4
All advertising materials are due two weeks after closing date.

Mechanical Requirements

Full page
8 5/8" x 11 1/4" (bleed)
8 1/4" x 10 7/8" (trim)

2/3 page
4 3/4" x 9 3/4"

1/3 Page
2 5/16" x 9 3/4" (vertical)
4 3/4" x 4 3/4" (horizontal)

1/2 page vertical
4 3/4" x 7 1/4"

1/2 page horizontal
7 1/4" x 4 3/4"
17 1/4" x 5 5/8" spread (bleed)

1/6 page
2 5/16" x 4 3/4" (vertical)
4 3/4" x 2 5/16" (horizontal)

Printing
Web offset, 133 line screen, on coated stock, 100# cover, 45# text. Perfect bound

Trim
8 1/4" x 10 7/8". Bleeds must extend 3/16" beyond trim. Live matter must be 3/16" inside trim.

Ad Sizes
All ad sizes are maximum, including borders. Oversize ads are considered bleeds and earn 10% over rate shown for standard ads. Checking copies and tearsheets are furnished at billing. All ad materials not called for in six months are destroyed.

Digital File Guidelines
NWTF publications are produced using Apple Macintosh computers. We print with Computer-to-Plate (CTP) technology, and therefore require all ads to be submitted digitally. Please pay careful attention to the following guidelines for advertising art:

File Format

• Adobe PDF files created with Distiller. Must have all fonts embedded, no RGB data, and no JPEG data.
• Illustrator EPS files with fonts converted to outlines.
• InDesign CS, QuarkXpress 4 or 3.3, Illustrator and Photoshop. QuarkXpress 5/6 files must be submitted as EPS or PDF
• Digital files must include a composite color proof. Include all fonts, art and images with layout file. Image files must be TIFF or EPS, CMYK format, 266 or 300 dpi resolution.

Media
Mac-formatted CD ROM, 100MB Zip and 1.44mb diskettes are acceptable.

Color
4-color process (CMYK). Spot color RGB are not acceptable.

Fonts

• Adobe Type 1 fonts are supported.
• All others are disallowed.
• Supply all fonts for text and graphics as one suitcase per family of screen fonts. Printer fonts must be included. Use the actual typeface from the font library.
• Do not use bold, italicized, etc., within the document layout program.

Color Guide
Required for all color ads. Contract proof that meets SWOP guidelines is preferred. Publisher and printer will not accept quality responsibility if color proofs are not submitted.

Film
Film is not acceptable.

Advance payment
Pre-payment is required for first-time advertisers.

Bleeds
Add 10% to space rates. See "Mechanical Requirements."

Spreads
Available at no additional charge.

Inserts
Rates and mechanical requirements for supplied inserts are available upon request.

Special Positions
Every effort will be made to comply with advertiser requests. Guaranteed special positioning is available at a 10% extra charge.

Production Assistance
Complete production services are available. Charges will be invoiced to the advertiser in addition to space rate.

Commission
A commission of 15% is allowed to accredited advertising agencies paying within 30 days of invoice date.

Contract Regulations
All advertising is subject to publisher's approval. Publisher assumes no responsibility for errors in key numbers and no liability for omission of any advertisement. If we make a gross error in an advertisement, we will insert a make-good ad in a subsequent issue at no additional charge. Advertiser assumes all liability for all contents of ads printed and for any claims or suits against the publisher arising there from. Verbal agreements on insertions must be confirmed in writing prior to closing dates.

Cancellations
No cancellations accepted after closing date. Covers cannot be cancelled.

Correspondence
Send all insertion orders and ad correspondence to: NWTF, Attn: Advertising Dept, P.O. Box 530, Edgefield, SC 29824-0530 or fax to (803) 637-9960.

When shipping materials by carrier, you must use street address: 770 Augusta Rd., Edgefield, SC 29824-1510.