Membership Profile
Turkey Call magazine reader demographics
2.6 Million Turkey Hunters. National membership 200,000 as of October 2001. 2005 Projection of 245,000.
| Average Age | 44 |
| Household income | $76,000 |
| College Education | 76% |
| Home Ownership | 91% |
| Own 4-wheel drives | 62% |
| Use tobacco products | 40% |
| Fish | 84% |
| Bow hunters | 54% |
| Whitetail deer hunters | 85% |
68,000 members purchased products based on ads in Turkey Call.
Women in the Outdoors magazine demographics
| Average Age | 41 |
| Household income | $60,450 |
| High school graduate/some college | 79% |
| Home Ownership | 84% |
| Children at home | 52% |
| Own a shotgun> | 65% |
| Own game calls | 57% |
| Own hunting clothes | 66% |
| Own fishing equipment | 59% |
| Own a dog | 62% |
| Own a still camera | 73% |
