Membership Profile
Turkey Call magazine reader demographics
2.6 Million Turkey Hunters
National membership 200,000 as of October 2001.
(2005 Projection of 245,000)
Average Age | 44 |
Household income | $76,000 |
College Education | 76% |
Home Ownership | 91% |
Own 4-wheel drives | 62% |
Use tobacco products | 40% |
Fish | 84% |
Bow hunters | 54% |
Whitetail deer hunters | 85% |
68,000 members purchased products based on ads in Turkey Call.
Women in the Outdoors magazine demographics
Average Age | 41 |
Household income | $60,450 |
High school graduate/some college | 79% |
Home Ownership | 84% |
Children at home | 52% |
Own a shotgun> | 65% |
Own game calls | 57% |
Own hunting clothes | 66% |
Own fishing equipment | 59% |
Own a dog | 62% |
Own a still camera | 73% |
