Fernald Awarded for Excellence in Conservation Media


EDGEFIELD, S.C. —The National Wild Turkey Federation congratulates Michael Fernald of Turkey Hill Outdoors on winning the Pinnacle Award in conservation for his NWTF TV film, “Land Between the Lakes,” awarded by the Professional Outdoor Media Association and sponsored by Mossy Oak and Duluth Pack.

The Pinnacle Awards honor content creators for remarkable achievement in traditional outdoor sports-focused communications, including writing, photography/illustration/art and broadcasting, as well as content focused on wildlife conservation.

POMA announced the 2020 Pinnacle Awards Aug. 11 during its virtual conference.

Mossy Oak has presented the Pinnacle Awards for POMA since 2008 and were joined this year by co-sponsor Duluth Pack.

“Working alongside the NWTF was an absolute pleasure,” Fernald said. “Getting to know and work with like-minded people that are both passionate and knowledgeable about the outdoors creates an atmosphere that is extremely comfortable and easy to work in.”

Fernald’s short documentary highlights the habitat enhancement work the NWTF continues to accomplish on the 170,000-acre Land Between the Lakes National Recreation Area situated between Kentucky and Tennessee.

Since 2008, the NWTF has partnered with the USDA Forest Service through a cooperative stewardship agreement, enhancing about 5,000 acres on the area annually.

“Projects like these are extremely important to highlight because they are the backbone of what conservation efforts through influential organizations can accomplish,” Fernald said. “Creating access to new public hunting and recreation land is something that can benefit so many individuals with so many interests. And more specifically, it’s important to highlight projects that are a success in wildlife restoration, to reiterate that our efforts do make an impact, and we can make a difference on the wildlife and wild places that surround us.”

About the National Wild Turkey Federation
When the National Wild Turkey Federation was founded in 1973, there were about 1.3 million wild turkeys in North America. After decades of work, that number hit a historic high of almost 7 million turkeys. To succeed, the NWTF stood behind science-based conservation and hunters' rights. Today, the NWTF is focused on the future of hunting and conservation through its Save the Habitat. Save the Hunt. initiative – a charge that mobilizes science, fundraising and devoted volunteers to conserve or enhance more than 4 million acres of essential wildlife habitat, recruit at least 1.5 million hunters and open access to 500,000 acres for hunting. For more information, visit NWTF.org.