NWTF Announces Partnership with The Truth

2/13/2019

EDGEFIELD, S.C. — The National Wild Turkey Federation announces a strategic partnership with The Truth, a multi-faceted specialty branding and marketing agency. The Truth will serve as the NWTF agency to provide branding and marketing services. They will assist in elevating the NWTF’s hunting and conservation initiatives.

“The Truth’s experience in branding and marketing in the outdoor and shooting space along with their consumer product experience will help propel our organization forward,” said Becky Humphries, CEO of NWTF.

Based in Edgefield, South Carolina, the NWTF has a mission to conserve the American wild turkey and preserve the country’s hunting heritage. In the early 1900s, there were as few as 200,000 across the nation due to commercial hunting and loss of habitat. Though restoration efforts predate the beginning of the NWTF, turkey populations still only numbered around 1.3 million in 1973, the year the NWTF began. Thanks to the efforts of the NWTF and its state and federal partners, turkey populations hold steady at more than 6.25 million, and the restoration of the wild turkey is widely considered one of the greatest conservation stories in the history of the country.

“We are extremely excited and proud to partner with the NWTF,” said Bill Fisher, founder and partner of The Truth. “We are branding and marketing professionals who also love the outdoors. The opportunity to marry our professional world with our passion is an unbelievable opportunity.”

About The Truth
Established in 2015, The Truth is comprised of three unique companies whose relationship was sparked years ago by a mutual love for the outdoors. Individually, Cutthroat Branding + Marketing, led by Steve Uline, has over three decades of marketing prowess; Meoli Digital Group, led by Rick Meoli since 1978, has been mastering the use of photography and digital media to deliver rich, emotionally compelling content; Fisher Design, led by Bill Fisher, is a Cincinnati based lifestyle brand agency with a rich CPG portfolio dating back to 1958. Together their combined skills and experience are the cornerstone of The Truth’s commitment to the preservation and advancement of masterful branding. This passion is further solidified by the partners’ devotion to family, friends, and the outdoors. 

Clearly, you never can go wrong with “The Truth.” 

For more information online, visit FortheGoodofBrandKind.com

About the National Wild Turkey Federation
When the National Wild Turkey Federation was founded in 1973, there were about 1.3 million wild turkeys in North America. After decades of work, that number hit a historic high of almost 7 million turkeys. To succeed, the NWTF stood behind science-based conservation and hunters’ rights. Today, the NWTF is focused on the future of hunting and conservation through its Save the Habitat. Save the Hunt. initiative – a charge that mobilizes science, fundraising and devoted volunteers to conserve or enhance more than 4 million acres of essential wildlife habitat, recruit at least 1.5 million hunters and open access to 500,000 acres for hunting. For more information, visit NWTF.org.

For more information, contact Pete Muller at (803) 637-7698