NWTF and Mossy Oak to continue partnership with added focus on funding turkey research

6/29/2021


(photo credit: Shelby DeHaven)

EDGEFIELD, S.C.— Mossy Oak recently renewed its support of the National Wild Turkey Federation, signing a five-year agreement to continue as official camouflage of the NWTF, official convention sponsor and facilitate mission related activities to conserve the wild turkey and preserve our hunting heritage.  

“We are pleased to continue our strong partnership with Mossy Oak,” NWTF Becky Humphries said. “Mossy Oak is equally dedicated to the conservation of the wild turkey and the preservation of our hunting heritage, and together we can move mountains.”

New to the agreement is Mossy Oak’s recent pledge of $375,000 over five years to support NWTF’s wild turkey research projects and initiatives throughout the country. 

“The NWTF will work with conservation agencies, non-governmental organizations, and universities to develop, review, direct and ultimately invest in wild turkey research to further the conservation of the wild turkey,” said NWTF Director of Conservation Services Mark Hatfield. “Mossy Oak's support will maximize our ability to match funds with other entities to expand projects. Research is foundational to the NWTF, and we appreciate Mossy Oak's investment in this important portion of our mission.”

Mossy Oak has been the exclusive camouflage partner of the NWTF since 2016, with its Obsession pattern being the official camouflage of the NWTF. All goods sold with a Mossy Oak Obsession include an NWTF logo in the pattern.

As official convention sponsor, Mossy Oak supports numerous aspects—convention meetings and events, the sport show or exhibit hall, family adventure village, Waterin’ Hole and more—of the NWTF’s annual gathering celebrating a year of conservation successes.

Mossy Oak will continue to sponsor the annual $10,000 NWTF National Dr. James Earl Kennamer Academic Scholarship recognizing an NWTF JAKES member, who is currently a senior high school student, for his or her outstanding academic achievement, community involvement and leaderships roles. In addition, Mossy Oak will continue its support for the Mossy Oak Conservation Leader Award providing $5,000 for an internship in the field of conservation and wildlife to a student leader enrolled in college with a career interest in forestry, wildlife, natural resources or education.

“Having just finished another awesome turkey hunting season, I’m reminded of not only Mossy Oak’s history that started with a desire to hide from turkeys but also of the works of many great people and organizations that have made chasing the wild turkey possible through the years,” said Toxey Haas, founder and CEO of Mossy Oak. “NWTF is top of mind in those efforts. Our continued partnership with NWTF is first and foremost about conservation and caring for the birds we love so much, but it’s also been mutually beneficial for the growth of turkey hunting and product offerings to aid that pursuit. We’re honored to continue being the official camo of NWTF.”

About the National Wild Turkey Federation

When the National Wild Turkey Federation was founded in 1973, there were about 1.3 million wild turkeys in North America. After decades of work, that number hit a historic high of almost 7 million turkeys. To succeed, the NWTF stood behind science-based conservation and hunters' rights. Today, the NWTF is focused on the future of hunting and conservation through its Save the Habitat. Save the Hunt. initiative. Since 2012, this 10-year initiative has already eclipsed goals of conserving or enhancing more than 4 million acres of essential wildlife habitat, recruiting or retaining more than 1.5 million hunters and opening access to more than 500,000 acres for hunting and other recreation opportunities. This critical work will continue to impact wildlife habitat and our great outdoors in the final years of the initiative.

About Mossy Oak

Established in 1986, Haas Outdoors Inc. is headquartered in West Point, Miss., and is home of Mossy Oak. For more than 30 years, Mossy Oak has been a leading outdoor lifestyle brand specializing in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak, BioLogic, CAPTURE Productions, MOOSE Media, Nativ Nurseries, Nativ Living, GameKeepers, GameKeepers Kennels, Mossy Oak Properties and Mossy Oak G.O. Mossy Oak is the official camouflage of the National Wild Turkey Federation, Ducks Unlimited, and Mack’s Prairie Wings and the official pattern of the N.R.A, B.A.S.S, M.L.F. and Bass Pro’s Collegiate Bass Fishing Series.