Mossy Oak Partner NWTF Bringing Turkey Town to Las Vegas for SHOT Show


Mossy Oak and the National Wild Turkey Federation are featuring Turkey Town — a showcasing of turkey hunting products — at the Mossy Oak booth (#11035) at the Shooting, Hunting, Outdoor Trade Show in Las Vegas.

At its heart, Turkey Town is a collaboration between Mossy Oak, the NWTF and its dedicated licensing partners born out of a willingness to Save the Habitat. Save the Hunt. across the country.

The NWTF’s heightened partnership with Mossy Oak Brand Camo as its official camouflage last year was part of the catalyst for revamping the NWTF’s licensing program. The program is now centered on the top brands in the turkey hunting market. Each of these companies are launching new products in 2017 featuring the NWTF logo and/or the NWTF Mossy Oak Obsession pattern. There also will be some pieces available in the tried-and-true Bottomland pattern.

"Our partnership with the NWTF is one of the most iconic relationships in the outdoor industry. As the ‘Official Camouflage of the NWTF,’ we have taken on a special role, not only in providing the No. 1 spring turkey pattern to the consumer, but most importantly, supporting the NWTF in the name of conservation," said Chris Paradise, Chief Sales officer at Mossy Oak.

A percentage of sales of all of these items, no matter where they are purchased, will come back to the NWTF to benefit the Save the Habitat. Save the Hunt. initiative.

The NWTF will be featuring products from the following companies:

Plus, the NWTF will be showcasing licensed products from Federal Premium’s 3RD Degree ammunitionTRUGLOBubba BladeOutdoor Cap and Artisans.

Doug Saunders, NWTF Chief Marketing and Strategy officer, said Turkey Town will provide the “best of the best” for turkey hunters. “These new and expanded licensing partnerships are the cornerstone of our expansion plans as we incorporate industry in our efforts to Save the Habitat. Save the Hunt. We are proud to be working so closely with some of the best.”

About the National Wild Turkey Federation
When the National Wild Turkey Federation was founded in 1973, there were about 1.5 million wild turkeys in North America. After decades of work, that number hit an historic high of almost 7 million turkeys. To succeed, the NWTF stood behind science-based conservation and hunters’ rights.

About Save the Habitat. Save the Hunt.
The NWTF Save the Habitat. Save the Hunt. initiative is a charge that mobilizes science, fundraising and devoted volunteers to raise $1.2 billion to conserve and enhance more than 4 million acres of essential wildlife habitat, recruit at least 1.5 million hunters and open access to 500,000 acres for hunting. For more information, visit

For more information, contact Pete Muller at (803) 637-7698

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