NWTF Announces Partnership with First Lite and MeatEater to Support Conservation

“Outdoor brands like First Lite play a vital role in conserving wildlife and wild places,” said Natalia Daniels, NWTF national director of corporate relations and licensing. “Working alongside First Lite and the MeatEater family of brands helps strengthen our on-the-ground habitat work that ensures healthy landscapes and strong wildlife populations for generations of hunters to come. We are beyond excited about this partnership.”

“The stewardship of our nation's wildlife and wild places is core to First Lite and the MeatEater team, and just as important, we're die-hard turkey hunters too,” said Mark Kenyon, Director of Conservation at MeatEater. “That's why we built Camo for Conservation, directing 1% of every dollar from First Lite camo sales to partners like NWTF who are doing the real work on the ground. This partnership makes a whole lot of sense, and we couldn't be more excited to help NWTF advance its mission to conserve wild turkeys and preserve our hunting heritage."

Through the partnership, First Lite will support the NWTF’s mission through its Camo for Conservation initiative, which directs 1% of net camo sales toward nonprofit partners working to conserve wildlife habitat and expand opportunities for hunters. The NWTF will be featured as one of the conservation beneficiaries, helping connect hunters and conservationists directly to on-the-ground work supporting the NWTF’s mission.

The collaboration also includes storytelling and conservation-focused content, social media and digital campaigns highlighting NWTF’s impact, member-exclusive opportunities for NWTF supporters, and event appearances, all geared toward connecting hunters with the conservation efforts supported by the NWTF and First Lite.

At its core, the partnership reflects a shared commitment between the NWTF and First Lite to highlight the role hunters play in wildlife conservation and habitat stewardship across North America while inspiring hunters and outdoor enthusiasts to stay involved in conserving the landscapes and wildlife that define our hunting heritage.

To learn more about the NWTF’s conservation work across the country, visit NWTF.org.

About the National Wild Turkey Federation
Since 1973, the National Wild Turkey Federation has invested over half a billion dollars into wildlife conservation and has positively impacted over 25 million acres of critical wildlife habitat. Since 2022, the NWTF has also invested over $2.3 million in critical wild turkey research that, when leveraged with partner contributions, has resulted in more than $22 million to guide the management of the wild turkey and to ensure sustainable populations. The organization continues to deliver its mission by working across boundaries on a landscape scale to deliver healthy forests and wildlife habitats, clean and abundant water, resilient communities and robust recreational opportunities. With the help of its dedicated members, partners and staff, the NWTF is committed to creating a nation united by the life-changing power of the outdoors.

About First Lite and MeatEater, Inc.

First Lite builds premium hunting apparel for those who demand technical performance, durability, and purpose-driven design in the field. Every piece is designed to keep you comfortable, capable, and confident across changing terrain, weather, and seasons.

Beyond product innovation, First Lite is committed to the future of hunting through conservation partnerships, public land advocacy, and efforts that protect wildlife habitat and expand opportunity.

As part of MeatEater, Inc., founded by Steven Rinella, First Lite is backed by a broader mission to connect people to the natural world through storytelling, education, and premium gear. MeatEater’s family of brands includes Phelps Game Calls, FHF Gear, and Dave Smith Decoys.