Staff Spotlight: NWTF Communications

Two key members shaping that work are Director of Communications Pete Muller and Brand and Graphics Project Coordinator Becca Pepper — professionals who together represent the depth and direction of NWTF communications. Muller, a veteran of over a decade with the organization, has helped lead the charge through major shifts in how the NWTF shares its message. Pepper, one of the newest additions to the team, has already made a significant impact by enhancing the clarity, efficiency and creativity behind NWTF’s visual communications.  

Though their day-to-day roles differ, both are essential to ensuring NWTF’s stories and voice are heard in powerful, engaging and impactful ways. 

Pete Muller, Director of Communications 

For more than a decade, Muller has played a critical role in shaping how the National Wild Turkey Federation tells its story. As director of communications, Muller leads with humility, authenticity and a steadfast commitment to the mission — one grounded in conserving the wild turkey and preserving our hunting heritage. 

Muller began his journey with the NWTF 11 years ago as a public relations specialist, and at the time, the organization was just stepping into the digital age of social media. Since then, he’s witnessed and helped lead immense change, not just in how NWTF communicates, but in how the organization operates. 

“I vividly remember printing everything I wrote and physically delivering it to my editors for edits,” he recalled. “We had Microsoft Word back then, so it wasn’t the Stone Age, but we were still doing things the old-fashioned way.” 

The onset of the pandemic catalyzed numerous changes and digital efficiency. As the department adapted, Muller helped streamline communications workflows and usher the team into a new era of connectivity and collaboration. 

With a background in public relations and journalism, Muller’s professional career has always revolved around purpose. Before joining the NWTF, he worked in the nonprofit medical field, helping facilitate sight restoration through cornea transplants — deeply meaningful work, but emotionally taxing. Transitioning to the NWTF allowed Muller to combine his communication skills with his passion for the outdoors. 

“When the opportunity came up to come work for the NWTF, it allowed me to follow a passion that I have for the outdoors, whether it's hunting, camping, hiking, fishing, backpacking or just sitting out in nature and being a part of something that brings me peace,” Muller said. “It was something that I jumped at the opportunity to do. It also was at the right time in my personal life where I had kids, and it was something that really meant more to me: the idea of wanting to provide or make sure that there's a future for my children, and they will be able to have the same outdoor enjoyments that I have.” 

Raised in Delaware, Muller was introduced to the outdoors at a young age, spending his childhood hunting, fishing and exploring nearby state parks with his brother.  

“I was raised in a manner to where I appreciated the outdoors, and I think that it has only become more so of a passion the older that I've gotten,” Muller said. 

Though Muller didn’t begin turkey hunting until later in life, after a move to Wyoming, his connection to wild places grew immensely during those years. He found himself fly fishing nearly every day, hunting national forest lands and spending more time outdoors than ever before. That reverence for wild spaces became a perfect match for helping propel the NWTF’s mission. Since joining the NWTF, Muller has grown into a leadership role, one he never anticipated but has embraced. 

“I didn’t have aspirations to be a director. Honestly, I sometimes still ask myself how I got here,” he said. “But I’ve always tried to do more than just the job I was hired for. I’ve tried to help people grow, bridge gaps between departments and keep the focus on the mission.” 

That mission, according to Muller, is deeply rooted in people. 

“Since starting with the NWTF, I’ve tried to make sure the stories of our people get told,” he said. “The members, the volunteers — they’re the lifeblood of the organization. I’ve made it a priority to meet them, share their stories and hope they inspire others. I've always tried to put a focus on the people and the mission.” 

Muller is also a passionate advocate for the role of communications across the organization — both in internal culture and in the broader public view. 

“If you’re a regional director, the communications department is here to spread the word about your banquet and celebrate its success,” Muller said. “If conservation happens in isolation and no one hears about it, we lose out on potential partnerships, support and momentum. Our job in communications is to tell the right stories, recognize the right people and make sure the mission shines through.” 

Under Muller’s leadership, the communications team has expanded its regional presence and ramped up storytelling efforts through increased collaboration. 

“I want everyone to realize the role they play in telling the NWTF story,” Muller said. “And I want to continue building a team that feels supported, empowered and inspired. If there’s ever a legacy I get to leave, I hope it’s helping people see their part in sharing the good that comes from our mission.” 

When asked what advice he has for those pursuing careers in conservation, Muller emphasizes the broad range of roles that make mission-driven organizations thrive. 

“This is a real business,” he said. “If you’re an accountant, a fundraiser, a communicator—there’s a place for you here. Find ways to build connections and get involved, even as a volunteer. And if you’re in communications, network as much as you can. It’s a small industry, but once you’re in, it’s easier to find your place.” 

Whether it's mentoring new writers, celebrating volunteers or quietly leading from behind the scenes, Muller's legacy is rooted in humility, impact and a deep belief in the NWTF’s mission. 

“I’m okay with knowing that the legacy I leave with the NWTF may never have my name on it,” he said. “But I’ll know I was part of something that made a real difference.” 

Becca Pepper, Brand and Graphics Project Coordinator 

Since joining the NWTF in May 2024, Pepper has quickly become a vital part of the communications team, making a big impact in a short amount of time. As the brand and graphics project coordinator, Pepper plays a key role, helping tell the NWTF story through powerful visuals and keeping projects organized, aligned and on track across departments. 

“My role ensures that all marketing and communication materials reflect the NWTF brand and mission,” Pepper said. “I help departments effectively communicate their needs through the graphics portal, making sure every project aligns with our standards and tells our story clearly.” 

Pepper manages the full workflow of graphic project requests, serving as the go-between for project owners and the creative team. While her work may be behind the scenes, its influence is felt across the organization. Chances are you’ve seen Pepper’s influence over the past year, such as designing convention graphics and developing new chapter logos. Her dedication and professionalism were also recognized at the 2025 NWTF All-Staff Meeting, where she was honored with the Rookie of the Year award. 

Through her successes, Pepper acknowledges the challenges she’s faced breaking into the outdoor industry — most notably, overcoming the misconception that you must be a lifelong hunter or seasoned conservation expert to belong. 

“Early on, I wasn’t either, but I was passionate about what NWTF stood for and the outdoors,” Pepper said. “I overcame that by staying open to learning and surrounding myself with supportive colleagues who value growth and collaboration.” 

Pepper was introduced to the outdoors by her husband, and now, this shared passion for hunting and the outdoors is one of her greatest joys. 

“He introduced me to a world I never knew existed, opening my eyes to the beauty and excitement of nature,” she said. “Because of him, I discovered a passion for hunting, fishing and simply being outside. Years later, we’ve passed that love on to the next generation — our daughter — creating memories and passing on our hunting heritage and conservation that will last a lifetime.” 

That personal connection to the outdoors is what eventually led Pepper to the NWTF.  With a deep appreciation for the outdoors and a drive to be part of something meaningful, she found her niche at the intersection of creativity and conservation. 

“There’s something truly authentic about working alongside like-minded individuals in the outdoor industry,” Pepper said. “We’re all driven by the same purpose — to make a meaningful impact on the great outdoors. It’s a shared passion that runs deep, one I’ve never encountered in any other field I’ve worked in. The camaraderie, the dedication, and the genuine love for nature create a bond that’s both rare and inspiring.” 

Looking ahead, Pepper is excited about the future of NWTF and the role the creative team can play in it. 

“As the NWTF continues to grow, I hope to see our creative and marketing efforts expand alongside it,” she shared. “My aspiration is to help build a team of passionate, like-minded individuals who can visually tell our story and elevate our brand as we reach new audiences.” 

For others considering a path in conservation or the outdoor industry, Pepper offers encouraging words. 

“Don’t be intimidated if you’re new to conservation or don’t hunt — there’s room to grow and learn,” she said. “At NWTF, we’re united by a shared passion for the outdoors, and we support one another regardless of background. It’s a welcoming space for anyone who wants to make a difference.”