Winchester, NWTF and Richard Childress Racing Bring Conservation to the Track at Darlington
EDGEFIELD, S.C. — Conservation is taking center stage at one of NASCAR’s most iconic venues as Winchester, the National Wild Turkey Federation and Bass Pro Shops debut a special-edition No. 3 Richard Childress Racing Chevrolet at the Goodyear 400 in Darlington, South Carolina.
“Partnerships like this allow us to connect people to conservation in a meaningful way,” NWTF co-CEO Jason Burckhalter said. “Having the NWTF represented on the No. 3 car puts our mission in front of millions of NASCAR fans, including right here in our home state of South Carolina, and introduces new audiences to the impact of conservation and the importance of protecting our hunting heritage. We are incredibly thankful to Winchester Ammunition and Richard Childress Racing for this opportunity.”
The inclusion of the NWTF in this campaign comes at no cost to the organization, providing valuable national exposure that expands the NWTF’s reach to new audiences, thanks to Winchester’s dedicated support.
The bold paint scheme, made possible through Winchester and Richard Childress Racing, prominently features the NWTF alongside Bass Pro Shops and Winchester Long Beard® XR®, highlighting a shared commitment to conservation, wildlife habitat and America’s hunting heritage. The initiative serves as a high-visibility platform to raise awareness among NASCAR’s diverse and passionate fan base about the importance of conservation and the role hunters and partners play in sustaining wildlife populations.
Winchester has stood alongside the NWTF since its founding in 1973, serving as the organization’s first million-dollar sponsor and contributing more than $2 million to support conservation delivery. This long-standing partnership has helped conserve millions of acres of habitat and advance science-based wildlife management across the country.
The Winchester Long Beard® XR® shotshell, featured on the car, has become a trusted name among turkey hunters nationwide. Known for its dense patterns and knockdown power, Long Beard® XR® has also proven its performance at the NWTF World Still Target Championship, where it has helped set records and redefine expectations for turkey load performance.
The timing of the race aligns with the spring turkey season across much of the country, when wild turkeys are top of mind for outdoor enthusiasts. By bringing this message to the track, partners are connecting the excitement of racing with the traditions and conservation efforts that sustain the outdoors.
Fans can catch the No. 3 “Committed to Conservation” Chevrolet at the Goodyear 400 on FS1, with coverage also available via the Motor Racing Network and SiriusXM NASCAR Radio.
About the National Wild Turkey Federation
Since 1973, the National Wild Turkey Federation has invested over half a billion dollars into wildlife conservation and has positively impacted over 25 million acres of critical wildlife habitat. Since 2022, the NWTF has also invested over $2.3 million in critical wild turkey research that, when leveraged with partner contributions, has resulted in more than $22 million to guide the management of the wild turkey and to ensure sustainable populations. The organization continues to deliver its mission by working across boundaries on a landscape scale to deliver healthy forests and wildlife habitats, clean and abundant water, resilient communities and robust recreational opportunities. With the help of its dedicated members, partners and staff, the NWTF continues to unite a nation through the life-changing power of the outdoors.