Connecting Through Storytelling: NWTF’s Engagement at POMA 2024
EDGEFIELD, S.C. – Last week the Professional Outdoor Media Association held its annual meeting which was hosted this year by the South Carolina Waterfowl Association. Members of POMA and corporate partners gathered at the meeting to participate in insightful discussions, engaging activities and networking opportunities.
At the heart of the NWTF's mission lies not only the conservation of the wild turkey but also the preservation of our hunting heritage. Through education and outreach programs and the power of storytelling, the NWTF endeavors to foster a deeper connection between people and nature.
Storytelling has always been a powerful tool for connecting individuals with the great outdoors. Whether it's sharing personal experiences, inspiring tales of adventure or moving accounts of conservation efforts, stories have the unique ability to evoke emotions and forge meaningful connections to nature and outdoor traditions.
During the POMA annual meeting, NWTF representatives seized the opportunity to engage with outdoor media professionals, sharing the organization's story and mission. The NWTF recognizes that its impact extends far beyond its organizational boundaries—it is the collective voice of its members and supporters that drives meaningful change in the outdoor world. Through their dedication, these volunteers amplify NWTF's values and mission, bringing them to wider audiences and inviting more individuals to participate in outdoor activities and heritage preservation efforts.
"The Professional Outdoor Media Association's annual meeting was certainly a powerful opportunity to meet with the brightest outdoor writers, content creators, photographers and other corporate professionals in the industry,” said Sydney Broadaway, NWTF director of membership. “As a corporate partner of POMA, the NWTF had the opportunity to promote the mission, conservation projects, membership options, and share turkey hunting stories with fellow hunters and conservationists. We're grateful to have been a part of such a wonderful event."
One of the highlights of the conference was the NWTF's sponsorship of a breakfast session, featuring a presentation by Mandy Harling, NWTF national director of education and outreach programs. Harling’s presentation shared details on the national Hunt for Good campaign, designed to improve public perception of hunting and shooting sports by showcasing the many benefits to wildlife, habitats, diverse lifestyles and much more. Her presentation resonated deeply with attendees, inspiring many to share personal anecdotes about the significance of hunting traditions in their lives and their aspirations to inspire others.
On the final day of the POMA meeting, Mark Hatfield, NWTF's National Director of Science and Planning, delivered a presentation on groundbreaking wild turkey research supported by the NWTF. Hatfield's presentation shed light on pioneering research initiatives aimed at bolstering the conservation efforts for wild turkeys across the nation. Providing insights and answering questions on the current state of wild turkey populations, Hatfield discussed the multifaceted challenges facing their conservation. Overall, the presentation underscored the critical need for ongoing research and management efforts, and aimed to leave attendees with a better understanding of how the NWTF’s efforts will continue to improve wild turkey populations across the country.
Reflecting on the success of POMA 2024, the NWTF remains steadfast in its belief that together, through shared stories and shared passion, we can actively conserve our natural resources and ensure a legacy of outdoor stewardship for generations to come.