Staff Spotlight Series: Information Technology

The NWTF IT team is responsible for equipping staff with technology, managing day-to-day technical issues, overseeing computer systems, designing and maintaining the organization’s websites among many other things. Among these dedicated professionals are Kevin Alley, PHP web developer, and Adam Rochelle, the NWTF’s new director of information technology. Their expertise and commitment keep NWTF running efficiently, enabling the organization to achieve its conservation mission.

Kevin Alley, PHP Web Developer

As a web developer at the NWTF, Alley plays a crucial role in developing and managing the public-facing websites that connect NWTF with its members and supporters. As many of our members and staff see and interact with these websites, it’s Alley’s job to ensure they are user-friendly for individuals of all technical backgrounds.

One of Alley’s most notable contributions is his work on the Grand National Callmaking Competition website. Each year, he manages the site and connects with callmakers during the event, fostering a deeper connection to the people and traditions that make this competition so special. His dual role as a technical expert and engaged participant highlights his dedication to both the NWTF’s mission and its community.

“I enjoy my job immensely and love the challenges that come with creating something that is easy to use for anyone, no matter what level of technical abilities they have,” Alley said. “While I do not always achieve my goals to make it easy as possible, I am definitely evolving and learning what works and what falls short.” 

Growing up in a family of hunters and anglers in Maine, Alley’s love for the outdoors has been a lifelong passion. From deer hunting to exploring the woods with his kids, Alley is no stranger to the natural world. Though initially unfamiliar with NWTF, Alley found his place with the organization after a professor recommended the job during college.

“At first, I thought the NWTF might be a turkey farm,” Alley joked. “But since joining, I have found my place in life. While my love for the outdoors was always constant, I am more passionate about building the platforms that help other hard-working individuals succeed in their goals without having to spend too much time trying to figure out how to use technology to support their achievements.”

Throughout his time at the NWTF, Alley has embraced the challenge of navigating rapidly evolving technology, not only for himself but also for the organization’s members. Many of our members at the NWTF have had to learn with the new changes in technology, and Alley has helped countless individuals adapt to new tools and processes, fostering connections along the way.

“My position has allowed me to have more contact with our members who needed a little extra help,” Alley said. “Through those conversations, I’ve learned just how amazing our members are and how passionate they are about this organization. I have made a few new friends along the journey as well. Those interactions have only made me realize that this family called the NWTF is what I have always wanted and needed in my life.”

Keeping up with ever-changing technology, the NWTF set to release a new internal system in 2025, and Alley is excited about the potential to simplify processes and enhance efficiency. This new system will allow for instant membership updates, reflecting the organization’s commitment to staying ahead in a digital world.

“I see technology helping us achieve better results in our long-term mission. I can see a system where you can log into a website or app and be a few clicks away from almost anything you want to do. Members, NWTF staff and passionate volunteers would just use one app to accomplish everything. That would be an enormous application, but well worth the investment of time.”

For those looking to blend their passion for the outdoors with a career in IT, Alley emphasizes the importance of building relationships within the community.

“The biggest lesson I’ve learned is that you can’t be part of anything if you don’t connect with the people who are passionate about it,” Alley said. “Our members are incredible and always willing to share their love for the cause. Spend time with them, and you’ll find endless inspiration and direction for how your skills can make a difference.”

Adam Rochelle, Director of Information Technology

As NWTF’s new director of information technology, Adam Rochelle brings a fresh perspective to the organization. Growing up in North Carolina, Rochelle’s love for the outdoors was shaped by his surroundings, from fishing to exploring the woods. These experiences shaped his passion and interest in working in the outdoor space.

“Growing up near the water, fishing became a natural part of my life,” Rochelle said. “The thrill of the catch and the tranquility of the open water have always drawn me in. More recently, I've discovered the challenge and precision of skeet shooting.”

While Rochelle enjoys these outdoor activities, he’s equally committed to conservation, emphasizing the importance of responsible hunting and fishing practices.

“It's crucial to maintain a balance between enjoying the outdoors and conserving it for future generations,” Rochelle said. “I believe in sustainable practices and supporting conservation efforts to ensure that our natural resources are around for generations to come.”

In his short time with the NWTF, Rochelle has embraced the opportunity to meet and connect with the organization’s diverse team—a vital aspect of a role that ensures the organization remains online and interconnected. Reflecting on NWTF’s remote work structure, Rochelle noted how fortunate it is to build a career in the outdoor sector while benefiting from the flexibility of remote work.

“Some conservation work requires relocation to remote areas, which can be challenging for personal and family life,” Rochelle said. “I'm very excited to have found the NWTF with their remote work policy—but of course I'm always willing to travel.”

When considering the future and the inevitable advancements in technology, Rochelle expressed particular excitement about the advancement of artificial intelligence. He highlighted the importance of staying informed about emerging technologies and utilizing them in a reliable and responsible way.

“There are lots of new tools coming out frequently that can benefit the mission,” Rochelle said. “I feel like AI will start to play more and more a part technology wise within the organization. Anywhere from 24/7 chatbots, to help both volunteers and members, to predictive analytics to help with member and donor retention.”

For aspiring IT professionals passionate about conservation, Rochelle offers straightforward advice:

“Get active in the community,” Rochelle said. “Participate, help, volunteer and lend your talents to further the cause.”